Our Story
The RA Aura is a woman-owned jewellery brand based in Hyderabad, created with a vision to bring elevated, heritage-rooted jewellery to women who appreciate refined design and meaningful adornment.
Hyderabad, known globally as the City of Pearls, is a place where royal Nizami courts once patronised some of the world’s most intricate gold and pearl artistry. Inspired by this rich legacy, The RA Aura was founded on a simple belief — that the beauty and cultural significance of this heritage should continue to be experienced and cherished today.
Each piece is thoughtfully chosen to enhance your presence and complement life’s most special moments.
Based in Hyderabad. Curated with intention. Inspired by heritage.
Our Fashion Forward Mission
While our roots are deep in tradition, our eyes are fixed on the future of fashion. The Fashion Forward Collection is our expression of this modern perspective.
Style, Without Limits. Explore the cutting edge of contemporary jewellery, featuring everything from chunky gold-tone statements to subtle, stackable designs. Get the full style impact, designed for modern trends.
Our Philosophy
At The RA Aura, we approach jewellery as an extension of personal expression.
Our perspective is guided by aesthetics, balance, and attention to detail. We focus on presenting pieces that feel considered, distinctive, and aligned with a refined point of view.
We believe jewellery should feel intentional — something you return to, time and again.
Our Curation Process
As a curated brand, we work with trusted suppliers and artisan partners, carefully sourcing jewellery that aligns with our standards of quality, finish, and design.
At The RA Aura, every piece goes through a deliberate selection process. We evaluate craftsmanship, materials, comfort, and overall aesthetic before it becomes part of our collection.
Through this process, we bring together pieces that form a cohesive and intentional collection.
Our Quality Commitment
At The RA Aura, quality remains central to every piece we present.
Our fashion jewellery features stainless steel bases with 18kt gold plating. Our heritage gold-plated collections predominantly feature 22kt gold finishes, valued for their rich tone and traditional character.
Material details accompany each piece, offering clarity on its composition and finish.
Our Purpose
At The RA Aura, our purpose is to offer jewellery that brings a sense of occasion to the moments it becomes part of.
We believe the right piece has the ability to add presence and confidence, becoming associated with memories that stay with you.
Because jewellery is never just worn — it becomes part of your life’s moments.
Our Vision
"Our vision is to establish The RA Aura as a recognised name known for its distinct identity and defined aesthetic".
We aspire to grow The RA Aura into a brand known for its identity, consistency, and distinct point of view.