About Us
Our Story
Welcome to The RA Aura, where the magnificent past of Hyderabad meets the rhythm of your modern life.
Hyderabad is known globally as the City of Pearls, a place where royal Nizami courts patronized some of the world's most intricate gold and pearl artistry. Our brand was founded on a simple belief: the exquisite craftsmanship of this legacy should not be priced out of reach.
The RA Aura is dedicated to making this heritage stylish, accessible, and effortlessly wearable for everyone.
We are proud to work directly with local artisans and trusted vendors in Hyderabad. This is more than just sourcing; it is a direct partnership. By collaborating with these talented creators, we cut out unnecessary layers and ensure that every piece carries the true soul and skill of the Deccan.
When you shop with us, you are getting jewelry made by the same hands, using the same time-honored techniques found in Hyderabad's local markets—curated and perfected for your modern, global wardrobe.
Our Fashion Forward Mission
While our roots are deep in tradition, our eyes are fixed on the future of fashion. The Fashion Forward Collection is our expression of this modern rule.
Style, Without Limits. Explore the cutting edge of contemporary jewellery, featuring everything from chunky gold-tone statements to subtle, stackable designs. Get the full style impact, designed for modern trends.
Accessible. Refined. Stunning.
Our jewellery captures the opulence of Hyderabadi heritage and the edge of contemporary design — at prices you’ll love.
High-Grade fashion materials
Radiant simulated pearls
Durable gold-Tone finish
Attention to every detail
"Style that feels luxurious without the luxury markup."